I’m a creative leader, designer, and artist BASED IN CHICAGO.

Born and raised in The Windy City, I grew up on a diet of pizza, Italian beef, anime, and Saturday morning cartoons. This naturally turned into a love of drawing, photography, and story telling. A high school class in computer aided drafting became a gateway to graphic design which led me to study at Columbia College Chicago. Starting as a production designer at Time Out Chicago magazine I moved into the ad world working at agencies in Minneapolis and Chicago helping companies grow their brands. This includes creating McDonald’s first ever social media-based sweepstakes, stewarding a 110 year old shoe polish company into a new market, and launching Samsung’s biggest gaming display ever.

expertise includes BRANDING, SOCIAL, shopper marketing FOR online anD physical retail, and design for print and digital.

I believe that strategy drives creative – looking at the big-picture while knowing that the devil is in the details. I enjoy solving communication problems through design. And I strive to bring energy, humor and inspiration with every collaboration. My Filipino-American background gives me a POV that roots my sense of empathy. It drives inclusive and meaningful experiences in my work. This includes advocating for cognitive and accessible design. I embrace experimentation and the virtue of failing forward. I’m highly organized and take pride in my speed and efficiency in getting the job done.

I design with the heart of an artist and the brain of a strategist.. that has a project manager’s brain inside of that. (like Russian nesting doll)

My strategy approach visualized. Interpret it as you will.

I love collaboration seamlessly mediating between strategy and design. I enjoy leading teams and vendors, future-proofing assets & making sure they can be used for yet-to-be-developed work saving time and resources. While marketing can sometimes be chaotic, I strive to maintain a challenging and stable environment for me and my team.

A “war room” I’d set up during my time at Arc Worldwide but also what the inside of my head looks like.

One of my favorite photos my dad took of me. My fate as a visual artist was pretty much sealed from the get-go.

When I’m not behind a desk you’ll find me at a comic or anime convention taking photos of cosplayers, painting pictures of hot dogs, or belting it out at a local karaoke bar.