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I came up with the idea of putting a microphone on the cups to be used as props for the selfies. Not only was it fun to use but it was a subtle and natural way to clearly include McDonalds’ and Coca-Cola’s branding into every participant’s social me
The campaign was a hit with customers. These are a small sample of the 25,000+ entries for the sweepstakes. Sip! Share! Win! resulted in 708m organic media impressions, a bronze Effie award, and a 60% lift in soft drink sales (YOY), the largest annu
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