Pop-Tarts Toasted Pastry Department When Taylor Swift announced her next album on social media we couldn’t help but pop into the conversation. I came up with the idea to parody her Instagram post, threw a Pop-Tarts pastry on my bed and snapped a p
Superhero Crush After the success and inevitable consumption of the first-ever edible mascot we knew fans would miss him dearly. I took on one of my all-time favorite memes to express this sentiment redrawing the “Wolverine Crush” and giving it
Pop-Tarts - They Don’t Know… Wanting to hijack an internet classic and turn it on its head, I took the “They Don’t Know…” meme and changed the way Pop-Tarts fans will see it from here on out. View on Threads
Static IG posts A few more examples of static Instagram posts sprinkled across their feed between December 2023 - June 2024. Sadly, I referenced Taylor Swift only twice during this time.
I created a storyboard prior to production. I also wrote the post caption copy and shot and edited the video. This organic post ran across Pop-Tarts’ Facebook, Instagram and TikTok accounts.
This is the storyboard I drew to help sell in the idea to the client.
I co-wrote the video and drew the storyboard partnering with a content creator for production. This organic post ran across Pop-Tarts’ Facebook, Instagram and TikTok accounts.
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